Deal And Kennedy Corporate Culture Pdf Files. 5/31/2017 0 Comments. Just as the Viacom/CBS deal fervor began to die down, we saw the largest corporate merger in history (valued at over $1. Internet giant AOL, and media king Time- Warner, merging to form AOL Time Warner.
Abstract
To operate successfully, a commercial organization must satisfy the everchanging demands of its clients, its owners, its employees and society as a whole. To do this, it must have a good understanding of its persona as perceived by its own members and the entities it deals with. This persona, or image an organization presents of itself, and the way in which it is perceived by its external environment and its internal members, is commonly referred to as its Corporate Culture (Deal and Kennedy, 1982; Silverzweig and Allen, 1976). The tangible aspects include corporate logos, uniforms and clothing, office layout, use of ‘in‐vogue’ technology and business processes, while behavioural indicators can include relative importance of social issues and norms such as time keeping, and adherence to prescribed procedures. This paper describes research within a single, large, Australian engineering, procurement and construction management consultancy aimed at identifying the form of its current corporate culture and the extent to which this is perceived to be appropriate by those involved. Using Quinn and Rohrbaugh’s (1983) Competing Values Framework, the overall cultural profile of the organization and dominant characteristic traits is determined through an in‐house electronic survey employing the Organizational Cultural Assessment Instrument. This indicated that the company has a dominant market‐oriented culture. In contrast, the most desired form was found to be the employee focused culture ‐ indicating a misalignment between what employees thought was needed and what was perceived to exist. This finding is considered in the light of recent reports identifying the detrimental effect of market‐oriented cultures, and the supporting role of employee focused cultures, in achieving construction project quality outcomes.
Deal And Kennedy Corporate Culture
- Example, Deal and Kennedy, 1982; Peters and Waterman, 1982) which includes the work of Schein (1990), culture is widely understood as an instrument to be used by management to shape and control in some way.
- Interacts separately from and often in reaction to the corporate culture of the entire nursing home. Deal and Kennedy [in Ramirez (1990)] define the culture of a nursing service organization as just “the way we do things around here.” If the “way we do things around here”.
Journal
Construction Innovation: Information, Process, Management – Emerald Publishing
Deal And Kennedy's Culture Types
Published: Jun 1, 2006
Deal And Kennedy Corporate Culture
Keywords: Competing values framework; Corporate culture; Cultural profile; Organizational culture